For a long time, the huge companies ruled the traditional makeup look. That meant anything beige, proper and safe with a little black liner, mascara and a red lip for pizazz.
Times have changed, thank goodness, and today, makeup is edgy, freeing and fun to put on again. We can all thank beauty pioneer Doe Deere who launched Lime Crime makeup in 2008. It’s been a slow, steady climb that appears to have changed the way we view beauty and color. Lime Crime cosmetics are now seen on the gorgeous faces of Nicky Minaj, Katy Perry and Garcelle Beauvais. Just a few years ago, we would never catch a celebrity wearing a bold blue lipstick, but that has now changed. The radical color palette of Lime Crime has gone mainstream, so watch out world.
Lime Crime enjoys a global fan base, especially for its Velvetines liquid-to-matte lipsticks. Women rush to collect all the new colors that keep appearing, because the formula glides on like silk and dries to a touchable velvet feel. Imagine wearing shades like these – lilac brown mauve, neon glow green, blood red, metallic gold, plum purple and others.
Other makeup companies are now starting to copy Lime Crime’s lipsticks and introducing a few bold colors into their palettes. They see the change on the horizon and are just starting to play catch up. Doe Deere has been experimenting with highly pigmented makeup shades for years now. It only makes sense, because she also wears candy-colored hair and bright clothing in bold patterns. Color is a very good thing in Doe Deere’s world, and her many Lime Crime followers certainly agree.
Lime Crime is featured all over social media like Instagram @limecrimemakeup, Facebook, Snapchat, Twitter and others. Doe Deere believes in an engaging online community and has successfully cornered the market. Her fans like to post selfies to her Instagram and online shopping site wearing Lime Crime makeup. It’s both inspiring and helpful to customers who want to see how the makeup works on different skin tones and hair colors.