The Hall of Awesomeness

…have you put the blowtorch to it.

Every now and again I am reminded of the reasons why I am where I am.  The title of this post should give you a clue.   It’s called your idea is good but…

Being a business lecturer, I have the opportunity to meet all kinds of people.  A lot of them have good ideas.  Here’s the critical thing:

Who else thinks your idea is good? 

Take for example the amount of people who come up with a ‘great idea for a movie’ or ‘the next big thing.’  The thing is you may be right.  It could be the greatest thing in the entire history of things.  A burning question then is: why?

The world is a big place.  There are lots of people in the world… therefore: How do you know that other people will find your idea as appealing as you do?  Think for a moment why we have people in the world that deliberately make movies that follow the same formula.  Sure, there are great movies like Inland Empire that break the mould.  However, the modern narrative form is what people want, by and large, when they go to the movies.  We can argue as long as there is wind, that it’s wrong, right, indifferent.  But, it remains.  The same goes for your idea.  How do you know others think it will be equally as awesome?

The key to learning that is to find ways that you can get closer to realising that.  Market research, talking to people, walking outside… you name it.

So next time you have the big idea, find a soundboard, a critical friend or some way of putting to the blowtorch to it.  Not only will this process tell you how good the idea is, it will save you the humiliation of finding out that you where the only person who thought winged shoes where a great idea.

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