Posted by Luke in I read Techdirt as do thousands of other people and recently they were discussing this ruling. I am wondering about PR at a time like this when I too have become a victim of managerial-ness where I work (that’s another story). I would have thought that even though people have strong opinions about downloading music and file sharing that surely it wouldn’t come to this. What about testing the means? What about sussing out a process by which to identify lost income? The latter would support the premise that there is no lost revenue, no way no how.
I find my self agreeing with the post above about legal counsel. Having watched an organisation I am involved with go through a legal battle of it’s own to take something that is rightfully theres, I have to say without a shadow of a doubt, it’s a long drawn out painful process. In situations like these nobody wins. It’s lose-lose. The PR for the record industry falls through the floor and it does nothing to solve the mutual problem of connecting new fans who are accustomed to file sharing with newer ideas about the businesses. Yet, in this we have to mindful that as Kuhn told us, when one paradigm shifts and moves, it has to recreate itself to emerge anew!
The record industry, for the sake of it’s own PR needs to find it’s innovation capacity. Instead of suing everyone and hoping we will eventually retreat to the CD store to buy music again, they need to reframe this issues so the emerging users needs are met. Otherwise, this situation will continue to plague us for years and it won’t be the last time we hear about such strange behaviour. To me, the best answer it always a new interpretation, not the same old same old. Do you have an opinion?
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