Common Misconceptions: if you build it they will come

I love the movie field of dreams.  You know what… I have built plenty of things and the people never come.  I have made websites, books, software and the like and people never came.  I think I have reached the stage where I can say, “If you build it - you better have a plan to get people there otherwise they are likely not to come”.  There is no magic here.  Only work, promotion, SEO, people (thanks to all my readers) and the like.  It’s like people who become good at something they say, ‘I just suddenly knew that I knew that I knew’  What the steaming hell does that even mean?  I call it the breakthrough moment… but I digress.

Can I encourage that if you build something… you need to create clever strategies BEFORE YOU BUILD IT to ensure that people will come.  It has to be something people want to talk about for goodness sake.   If then won’t or can’t then as sure as the sun doesn’t set in the east they won’t come.

Luke out.

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