Posted by Luke in 
There is this opinion that to be in business you to be a first class jerk. I don’t know about you but why would you want to think this way? I really don’t think you need to be a jerk to survive in business. I can tell you from personal experience that it can be a cut throat world out there… but remember if you live by the sword you will die by the sword. There are many examples of how in the modern world people are not jerks and are doing well in business. I will leave it up to you to find them.
We have to move forward from the greed inspired motives and bring back the heart to business. What happened to businesses supporting local communities? I know some do and I realise that what I am saying may be (unfortunately) generalised. But it’s getting worse in my opinion. We have this stupid image of business as harsh, tough and cutthroat. Why?
It’s time for a change. I hear read story after story of people who are willing to be a jerk in business and they say things like, ‘It’s business’. I am arguing here for an embodiment of ethics not just a consideration of them. It’s quite one thing to say you are business person with heart but another to be living and breathing it. Why don’t you give it a go?
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