Nintendo Wii the game machine my kids can use

I was about to leave work so I was reading the news (not blogging) and I noticed this article on the Nintendo Wii.  I don’t own one but I can’t say I am all that surprised.  I played my six year old at tennis on a friends Wii.  I would say it’s which is a really good example of marketing strategy.  On the one hand gamers love it but it’s also managed to capture the attention of my kids who aren’t that old.  The reason I felt compelled to blog about it was because it struck me as a good example of synthetic thinking.  That is, thinking across multiple domains at once.  It’s simple enough for kids to enjoy yet complex enough for gamers to get a great amount of joy out of it as well.  No, this isn’t a sponsored review… just a brief thought about why it’s so popular!  At heart it makes use of the principles of multi-perspective thinking which is essential in today’s business world.

Powered by MightyAdsense

Subscribe to lukehoughton.com