I was about to leave work so I was reading the news (not blogging) and I noticed this article on the Nintendo Wii. I don’t own one but I can’t say I am all that surprised. I played my six year old at tennis on a friends Wii. I would say it’s 
which is a really good example of marketing strategy. On the one hand gamers love it but it’s also managed to capture the attention of my kids who aren’t that old. The reason I felt compelled to blog about it was because it struck me as a good example of synthetic thinking. That is, thinking across multiple domains at once. It’s simple enough for kids to enjoy yet complex enough for gamers to get a great amount of joy out of it as well. No, this isn’t a sponsored review… just a brief thought about why it’s so popular! At heart it makes use of the principles of multi-perspective thinking which is essential in today’s business world.
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