This week creative project is short, sharp and to the point. Why not reinvent something through synthesis? To do this you must take two opposing points of view and subsume them into a new design. Gandhi called this satyagraha. Synthesis is the art of creating a new design that subsumes the previous ones by making them agree on a similar point OR you take something previously incompatible and through a redesign (changing the basic assumptions) make the conflict dissolve. Let’s use the music industry as a case in point. . Have you heard of magnatune… that’s a good example of synthetic redesign.
The question to provoke synthesis is: how can we combine bit torrent technology and the music industry in a new design that’s legal, cost effective and fair to emerging artists? The answer: Myspace. I am joking. To create a new design you must change the conditions that cause the problem to exist. So, my challenge to you is to reinvent something through synthesis. Send me a comment and I will post it over the weekend! I am going to post a series of posts over the next couple of days (lots I want to crack the ton).
If you have an idea for redesign through synthesis send me a message or a comment and I will post a link to your blog and idea. Enjoy.
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November 19th, 2007 at 11:55 am
[...] old. The reason I felt compelled to blog about it was because it struck me as a good example of synthetic thinking. That is, thinking across multiple domains at once. It’s simple enough for kids to enjoy [...]