Often we say when we are making decisions that we need ‘more’ information.  As Clay Shirky said in something I watched once: it’s not about more information, it’s about better filtering.  I think it’s about better perspectives, ideas and concepts.  Yes that probably is more information but it’s filtered, tailored and well suited to your problem.  Sometimes more information leads to confusion and this isn’t helpful.

What then?

More perspectives?  How about better ideas?  Why keep digging the metaphorical hole in the same place… try something else.  Get somebody from outside the problem to come in and have a look.  Quite often they will frame it in way you don’t expect.  Sometimes we are coming from the completely wrong angle… this isn’t at all helpful either.

In the long run I suppose it would be easier to say that having more information would justify the amount of weight we put on the top of a organisation.  Ultimately though, most of the time, better ideas will do.  Wherever you can find them.

We often argue with people simply to prove our point or win.  Take for example the following debate:

‘I believe in free will I can do what I want.’

VS.

‘I believe in FATE everything is predetermined.’

For the record I don’t know what I believe.  Back to the post.  How can you ever resolve this?  You can’t.  It’s a bipolar idea.  It has one side which is a the down side and one which is the upside.  Do you know what these ideas have in common?  They are based on an assumption/assessment of the future.  Yet there is a connection here.  If these people both went about their lives something would happen… something magical.  They would eventually die and at some point they are likely to pay tax.   Yet they would never report the event in the same way:  It’s God’s will that I pay tax, I choose to pay tax.  It’s God’s plan that I die, I die because I choose to keep living.  Both ways of thinking are different yet can never be proven outside the frame of human thought.  Why?  Because, they are bipolar ideas.  If one says the sun is up, the other says it’s down.

Here’s a third option

Try another idea.  Why not say somethings are predetermined others are not, because I choose.  Or let’s just do away with the whole stupid bipolar idea in the first place and say it this way: I have no idea.  I pay tax because I don’t want to go to jail and I die because life stops at some point.  No big deal.  It’s just the way it has to be because I choose to pay tax.    Or because I can’t cheat death I choose to keep living until I expire.  The predetermined has now become my choice, even though it’s not a choice at all.

Breaking your brain?

Maybe.  But remember it’s only an idea and that’s all it could be ever ever ever.  Why?  I don’t know why it’s just what I believe.  An idea only has the power to convey the abstract long enough until the reality of life hammers it out.  Yet, I won’t know that a turtle rules world as suggested by some religions and Stephen King until I die.  Even then I may never find out.  It may be black and I will be alone.  I still believe in Ghosts.

Is there more than one answer?

To Bipolar ideas?  No.  They are the same idea but looked at from two different points of view at once.   Not all ideas are bipolar some tripolar some have no polar, others are simply unanswerable.   Some ideas though have a special quality in that they are the same idea but because they are dealing with a difficult concept you can actually see them two ways at once.

See what happens when you do a PhD kids you eventually go crazy.

Whenever we are faced with a new problem a reaction can be, ‘can’t thinking’.  What?

Can’t thinking is when we are faced with the opportunity to change or do something and we say ‘can’t’.  The Late Russell Ackoff highlighted this is something of his I read saying that those unchallenged ideas, the one’s that can’t are often not impossible but are considered to be impossible.  They are possible but our mindset tells us it ‘can’t’ be done.  It’s more likely that we won’t try because of what we think or what we expect.  The reality could be completely different.

Newsflash: You won’t know until you try.  So instead of saying ‘can’t’ say ‘won’t’ or ‘yes’ and see what happens.  If you really can’t… then don’t.

Being not redundant.  I was one of the few people who got to stay on.

Things remain the same.

Things remain the same.

What just happened?

NEWS FLASH: I did not lose my job this time, instead I move to International Business and Asian Studies.  I will teach Information Systems from there until the next time things change.

As you were.

I have been following the free content debate for a while and have previously discussed the issues with it here.  I am particularly struck with the idea of new business models.  A lot of the discussion was how the internet ‘levels’ the playing field.  While I think in theory this may be true, in practice it isn’t.  A better way of saying this would be: the internet could level the playing field.  Here’s where the challenge lies:

1. People only buy ‘popular’ media online.

I think the idea of the Long Tail has promise.  In fact I have it in my lectures.  You could argue that the internet is another culture with it’s own ideas on what the mainstream is, what the 80-20 rule constitutes and what they like.  The mainstream internet, things that grow to popularity on the internet, should be considered in context as being part of internet culture.   You can’t compare what becomes popular on the internet to what is considered popular on television for one very good reason.  They are two completely different mediums.  This becomes obvious when you look at how poorly the transition to the internet fiction has had.  It’s still stagnant, backwater or very very obscure.  That is internet culture. A question for artists, business people and the like is: how do internet cultures buy and sell?  How do I tell a story on the internet and support myself as an artist without losing heart?  The long tail explains the possibilities but doesn’t give us the pragmatics.

And this is my biggest problem with the ideas of internet business models.  It’s still geared towards the mainstream, just a different one: internet culture mainstream.  We have heard the mantra connect with fans and give them a reason to buy yet how do we find fans with no money?  What if you are selling something that’s unappealing to internet culture?  Then what?  This is what we need to learn.  And I am not saying that there is no long tail effect there is, my point: How much of that is simply because the internet contains so many interlocking cultures?  Can you compare the apples (TV) with oranges (internet)?  Probably but the shape, tastes and sizes of markets are completely different.   We need to look at it differently.

2. The internet could level the playing field but you have to realise it’s another field altogether

My second and final point is that the internet creates the potential for disintermediated content to become popular because it’s the internet.  Something that’s popular on television may or may not become popular on the internet.  We really need to spend more time looking at internet trends and usage before we can make the claim that it levels out the playing field.

We need new business concepts not just models

I think a way forward for internet business ideas is good quality research.  In the days of e-commerce all we had was Michael Porter on the internet.  What we need is better thinking.   I am personally hoping for this but seeing precious little more than the free culture versus copyright debate.  New ideas not the same old crap.

*Note: I am not sure this makes sense.  I am absent of mind at the moment.  Feel free to comment (constructively).

I was reading this Tumblr post someone sent me recently and there is an interesting reference to ‘fencing’ at the end of it. The idea that a debate or a metaphor can provide a fence around our ways of thinking is something I had written about ages ago.  In fact large portions of my PhD work had been involved around the ideas of conceptual framing, the idea that we create reference points to refer to things we experience.   I think the ‘idea fence’ concept is much more interesting and I want to write about it.  So I did!

Idea fences mean we create a way of seeing things that inhibits us from seeing another perspective.  Someone I know would say about a problem,’Well it’s either this or that.’  My response was, ‘why can’t it be something else?’.  The idea fences we build put the issues we want to discuss in a neat little basket.  We fence them off and say, ‘this is my position and you can only enter my idea house if you are willing to open the fence of my idea gate’.   Metaphors ahoy.

I am very good at making idea fences.  I often resist changing my ideas because I like them and have grown accustomed to having them in my mind’s garden.  Yet, I know I have to do it and I hate it.   I think I know something then I find an article or somebody says, ‘have you thought about this?’ Then I hop back on the merry go round again and wheeeeeee more ideas.   Ideas also mean power in my world, ‘Oh you are the guy who wrote that paper or you are an Information Systems person aren’t you?’   Then I am fenced in by others.  This kind of fencing reinforces the fence around me, which in essence has no place in any real terms outside of my own thoughts; and creates a comfortable seat for me to sit in and contemplate.   I am fenced and fencing.

In closing this ramble tamble, let me assure that ideas have a persistent quality.  The ingredient of persistence is ‘belief’.  That’s what makes them real.  We believe they are and so they are and we act on them and it is so.  Yet, this perspective is yet another example of a fence I have built around myself and ask me in five years, if I am still alive what I think and the chances are I will have changed my mind!

I recently got this from my ‘online fiction’ Google alert.  The first thing that sprang to mind is that EA is losing money and I was seriously questioning myself and the world I live in.  These people are the staples on the gaming industry.  Then I paused, collected my thoughts and wrote this sentence.

EA games are losing money.

Think about it.  That is a big statement.  So what are they doing to fix it:

1. Downsizing

2. Bringing out fewer games (my favourite Cricket game was one of these that suffered at the hands of this ‘downturn’.

Two things I would have thought are drastic measures for such a big player.  Why do companies downsize in a downturn?  Instead of thinking up new ideas and using the talent you have to innovate to recover lost profits, you decide to get rid of people?  Do you know what kind of message that sends to other employees?  Bringing out less titles.  Why not bring out more on a smaller scale?  As the article says:

Instead of spending $60 on a shiny new disc, many people are playing free or cheap games online, on their mobile devices and on Facebook. They are spending a few dollars here and there to buy virtual add-ons for the games, or they are signing up for subscription-based online games.

Find new models EA!  Don’t just sit around waiting for people to decide to buy disks again.  Make new models!  You are the industry leader in games and personally speaking gave me great pleasure with your titles.  What are some ways you could release a niche game cheaply and support it with trendy new ideas around new business models?

If EA games goes under then the world will end as I know it.  Well not the world… just the fun part of it.

The recent hyperbole about free business models has gotten me more than a little excited.  I have read a great deal about it, though I still haven’t found the time to listen or read Chris Anderson’s new(ish) book.  One of the things though I have noticed that’s absent from debates about ‘free business models’ is the cost that comes with running, developing and diffusing new ideas.  There is a cost.  And that cost is value.

If you want to be a leading writer, you have to write and keep at it until you get good enough.  That will take a lot of time.  If you want to sing and be the best you can, you need to practice.  Anything that’s easy or ‘at hand’ is usually simple to learn and master.   The cost versus the benefit in that equation is something like this:

Simple thing + Low Skill = Low Benefit.

However, if we raise the barrier it should look like this:

Hard thing + hard skill = High Benefit.

However, there is something missing from that equation and it’s this:

Value + Hard thing + Hard Skill = High Benefit.

You could say it this way, the more value increases the higher the cost to you and to your consumers, students, partners, chickens and whatever other relevant category you would to shove in here.

Now I have added another cost to the learning of a skill that has been overlooked.  The free business model idea hinges on value, as do most other ideas.  Without value you can work as hard as you like at giving things away and it won’t matter a damn.   If we take a poorly written book or a bad movie and say, ‘I don’t know how anyone can like that’, the answer is value.

So what is the cost associated with value?

Often when we come to teach at University we think we need to find ‘cool things’ or some trick to get them engaged.  This isn’t true.  Consider Xtranormal.  This first video was my reflection on the semester… I think it worked well and acted as a way to get them talking:

A colleague whom I teach with made one also:

These videos were well received, at least by me   The following was one we made with the whole class, including myself and Alison, inputting their ideas as we discussed them:

The only point I have is this: it doesn’t have to be boring, and it doesn’t have to be trendy, ok that’s two points.  Be clever and work collaboratively, you may be surprised what you learn.

I have discovered something about my brain.  If I work too hard on mentally strenuous tasks for too long my head reaches a point where it will refuse to cooperate with me.  I will sit down to write and it will say back to me, ‘no asshole, put the pen down I have had enough.’  I have actually found myself more productive when I do mundane tasks during the down slopes, and the ‘heavy’ stuff during the upslopes.  One time I started doing odd things when I worked too hard.  For example, making a coffee and putting the sugar straight in the bin or drinking the milk before putting it in.   Or how about waking up in the middle of the night and not being able to go back to sleep, how about that one?

I had pushed through the burn as they say and found that at the end of the road, even if I wrote something, it was crap.  Yes, more crap than usual and I would have to write the whole damn thing again from scratch.

Take it from me… don’t overwork your brain.